 2008 Annual Meeting
122nd NFCA Annual Meeting
Hyatt Regency on Capitol Hill
Washington, D.C.
September 4-6, 2008
WORKSHOPS
Workshop 1A
Friday, September 5
9:00 - 10:00 a.m.
Reaching Generations X, Y, & Z
Presented by Sarah Sladek
Session 1:
Rock Stars Incorporated: Managing, Motivating, and Marketing to Generations X & Y
 The pending talent gap will present serious ramifications to America’s employers and economies as millions of Baby Boomers retire within the next five years. What few employers understand is that the talent gap is largely due to the generation gap because what worked in the past isn’t working for Generations X and Y. The Rock Stars Incorporated presentation brings to light the challenges today’s workplaces are experiencing, and viable solutions executives can implement to successfully recruit and retain younger workers.
Learn how to:
- Measure and bridge the talent gap;
- Understand the differences between the Boomer workforce and the X Y workforce;
- Use new and innovative marketing tactics to reach younger generations; and
- Implement successful recruiting, retention, motivation, and management techniques for Xers and Ys to inspire them and lead your company to success.
Click here for more information about Session 2 - The New Recruit: What You Need to Know About X, Y, & Z.
The Presenter:
 Sarah L. Sladek
Sarah L. Sladek is the president and CEO of Limelight Generations, one of the only generational marketing companies in the United States focused on recruiting, retaining, and marketing to generations X, Y, and Z.
She is the author of two books on the topic of generations X, Y, and Z and their expectations of membership associations and the workforce.
Sarah is a Generation Xer who started researching the absence of younger generations in membership associations and businesses in 2002. She has consulted, written articles, and given presentations on the topic nationwide.
Click here for more information about Sarah and her company, Limelight Generations.
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