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Fraternal Advantage - July/August 2008

Reaching Generations X, Y, & Z

Learn how to reach Generations X, Y & Z in these two workshops, being held at the NFCA Annual Meeting on Friday, September 5. Click on the links below for details.

Session 1:

Rock Stars Incorporated: Managing, Motivating, and Marketing to Generations X & Y

Session 2:

The New Recruit: What You Need to Know About X, Y, & Z

The Presenter:
Sarah L. Sladek

Sarah L. Sladek is the president and CEO of Limelight Generations, one of the only generational marketing companies in the United States focused on recruiting, retaining, and marketing to generations X, Y, and Z.

She is the author of two books on the topic of generations X, Y, and Z and their expectations of membership associations and the workforce.

Sarah is a Generation Xer who started researching the absence of younger generations in membership associations and businesses in 2002. She has consulted, written articles, and given presentations on the topic nationwide.

Click here for more information about Sarah and her company, Limelight Generations.

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